Perspectives

The thought leadership interests of financial advisors and their clients haven't changed in this pandemic, they've intensified and accelerated.

Therefore thought leadership needs to be up-to-date and reflect one of three topics:

• transparency into the markets,
• specialized expertise, or
• value-add information.

Transparency into the markets--educate constituents regarding anomalies in the market, the impact on investment strategies and resulting opportunities.

Specialized expertise--provide insights not gained elsewhere such as a high level perspective, granular highlights for particular strategies and a go-forward consideration.

Value-add information--address the needs of humanity from connecting in a virtual world to tips on working from home to support of local volunteer efforts.

And intentionally leverage your content across marketing channels including social media.